The best fast food franchise to own is one that fully supports its franchisees. At A&W, you’ll find the best support anywhere.
At A&W Restaurants, our executive team works with franchisees in every sense of the word. We’re not just sitting in our corporate offices in Lexington, KY, with no clue how to run a restaurant. In fact, everyone in the head office works in an A&W restaurant once a quarter, because we never want to forget our true focus: Delivering a great experience for customers and a strong bottom line for franchisees. The insights we gain, plus that fact that our brand is owned by our franchisees, makes us one of the best fast food franchises to own, period.
Everyone on our corporate team earns bonuses based on profitable same-store sales growth, which has averaged almost 33% since 2011. That’s performance tied to bottom-line profitability rather than top-line revenues.
Support you can count on
Linda Mulder is one of our most venerable franchisees. Not only is she the daughter of A&W Chairman Dale Mulder, she also brought the Hand-Breaded Chicken tenders to our menu by market-testing her recipe and then working with A&W to smooth out kitchen processes and develop pricing models.
She and her three siblings are multi-unit owners, with 10 A&W restaurants in Michigan, and also own other fast-food franchise concepts. She says A&W stands out from other fast food franchises in distinct ways.
“The support I can count on from corporate is just great. I just opened a new restaurant, and they were there through the design process. I had beautiful drawings, 3D drawings showing the equipment, how it was placed, and that was a really valuable tool,” Mulder says.
“They were there through the whole process,” she says. “We had weekly calls on how far are you coming, how’s it going, and we had a very hands-on relationship with our field person. The week before we opened, she was there helping. So there was quite a bit of direct hands-on help and frankly, it was very nice to have that even though I’ve been in the business for many years. It was very much appreciated.”
Tom Thompson has owned the A&W in Dubuque, IA, since the mid ’90s. His family still owns several convenience stores, and he was raised working in the grocery stores his parents ran. He loves the opportunity with A&W to grow and is considering adding another location to his portfolio, which he’s confident the community would support.
Like Linda Mulder, he’s also impressed by the level of support he receives from corporate. “I think the best thing about being a franchisee in this particular business is probably the uniqueness of the relationship that A&W has with the franchisees, particularly through the franchisee’s association, the National A&W Franchisees Association,” Thompson says. “NAWFA has a contractual responsibility with corporate, getting involved in brand standards, marketing, what have you. As a result, that relationship is unique and I think one of the best reasons that Brand A&W is successful.”
Thompson says A&W’s support goes above and beyond, and that’s something prospective franchise buyers should know.
“I think a franchisee coming into this system can count on genuine support and not just lip service,” he says. “It’s not just in Lexington; we have regional meetings where questions are not just encouraged but they’re needed, and the dialogue that we develop over that helps set the stage for true support. True, genuine ‘I care about your restaurant’ support.”
You can discover more about our franchise offering by filling out the form on this page. You can also continue to explore our research pages to learn more about the A&W restaurant franchise opportunity. We look forward to hearing from you!